ROLL Recovery is leaving ~$165K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for ROLL Recovery
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: ROLL10 is live, use it now
Preview Text: $10 off your first order, good for 14 days
HERO MODULE
Hero Approach: Direct
H1: Stop Suffering
Subhead: Your $10 off is live
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You worked hard to get here. Here's what makes recovery actually work.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
R8 Plus Deep Tissue Massage Tool Roll out your tightest muscles without getting on the floor
R8 Deep Tissue Massage Tool The classic tool athletes reach for after every hard session
R1 Percussion Targeted relief in your hands, anywhere you need it
R4 Body Roller Loosen up head to toe and get back to moving well
R3 Orthopedic Foot Roller End-of-day foot soreness, handled
Solace Slide Slip these on post-workout and feel the difference immediately
2
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Back in 2011, my husband Jeremy was a mechanical engineer with a problem to solve.
I was training for professional marathons, putting in serious volume, and the recovery tools we were using just weren't cutting it. Especially when we traveled to international races and couldn't bring much with us.
So Jeremy did what engineers do. He started building prototypes in our garage in Boulder, Colorado.
He wasn't trying to start a company. He was trying to help me recover faster so I could train harder the next day.
What came out of that garage eventually found its way into the hands of Olympic champions, NFL and NBA athletes, NASA astronauts, and hundreds of thousands of people who just want to keep moving without being held back by soreness and stiffness.
We still own and operate this company ourselves. We're still athletes. And every product we make is still designed to solve the problem we faced back then: recovery tools that actually work, built by people who actually use them.
If you haven't used your welcome code yet, it's good for $10 off for the next 14 days. Code is ROLL10 at checkout.
Hit reply if you have any questions. I read everything.
– Adriana
Co-Founder, ROLL Recovery
3
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INBOX MODULE
Subject Line: 97% five-star across 300,000 sold
Preview Text: Here's what makes the difference
HERO MODULE
Hero Approach: Curiosity
H1: Not All Rollers
Subhead: Why athletes pick ROLL Recovery
Cta Button: See Why
MODULE 2: TRANSITION COPY
Most recovery tools are designed by product managers. Ours were designed by a mechanical engineer trying to solve his wife's problem before her next race.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Actually Makes a Recovery Tool Worth Buying
Infographic: Checklist
- Engineered by a mechanical engineer using feedback from real athletes, not focus groups
- Trusted by Olympic champions, NFL, NBA, UFC, NHL, MLB athletes, and NASA astronauts
- 97% five-star review rating across 300,000+ products sold
- Recommended by physical therapists as a go-to recovery solution
- Built to work standing, sitting, or lying down so you can use it anywhere
- Backed by a 1-year warranty and a 30-day satisfaction guarantee
- Ethically sourced materials throughout the entire product line
Products Shown
- R8 Plus Deep Tissue Massage Tool. The flagship tool built for athletes who train hard
- R8 Deep Tissue Massage Tool. The classic model for daily deep tissue work
- R4 Body Roller. Full-body recovery from one piece of kit
4
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INBOX MODULE
Subject Line: You haven't used ROLL10 yet
Preview Text: In case it slipped past you
HERO MODULE
Hero Approach: Direct
H1: Still $10 Off
Subhead: Code ROLL10 at checkout
Cta Button: Claim It Now
MODULE 2: TRANSITION COPY
Your welcome discount is still live, but it expires in 9 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most Popular Right Now
R8 Plus Deep Tissue Massage Tool Your most requested gift from athletes who've tried everything else
R8 Deep Tissue Massage Tool The daily go-to for IT bands, adductors, and post-run soreness
Solace Slide Recovery starts the moment you take your shoes off
R1 Percussion On-demand targeted relief, four colorways to choose from
ROLL Box Bundle Everything you need, one order, one price
5
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INBOX MODULE
Subject Line: Most rollers need the floor, ours don't
Preview Text: See what the comparison actually looks like
HERO MODULE
Hero Approach: Question
H1: Why Does It Matter
Subhead: Not all recovery tools are the same
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most people don't think about this until they've already bought the wrong thing twice.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: ROLL Recovery vs. What's Out There
Infographic: Table
- Design origin | Engineered by a mechanical engineer, tested by professional athletes | Generic consumer product with little or no athlete input
- Verified ratings | 97% five-star across 300,000+ products sold | Varies widely, often low verified review counts
- Portability | Works standing, sitting, or lying down. Built for travel. | Most require floor use only
- Physical therapist endorsement | Recommended by top PTs as a go-to recovery solution | Rarely independently endorsed by PT professionals
- Warranty | 1-year warranty plus a 30-day satisfaction guarantee | Often limited or no warranty
- Elite athlete trust | Genuinely used by Olympic champions, NFL, NBA, UFC, NHL, MLB athletes | Paid celebrity placements, not everyday training gear
- Price transparency | Straightforward pricing with bundles available | Hidden costs, upsells, or subscription traps common
Products Shown
- R8 Plus Deep Tissue Massage Tool. The tool that started it all, upgraded
- R8 Deep Tissue Massage Tool. The original, still the daily driver for serious athletes
6
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INBOX MODULE
Subject Line: Recovery finally worked for them
Preview Text: Here's what real athletes are saying
HERO MODULE
Hero Approach: Story
H1: Don't Take Our Word
Subhead: Hear it from the people using it
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Three athletes, three completely different training lives, one thing in common.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Athletes Are Saying About ROLL Recovery
Infographic: Numbered List
- 1. On value and daily use: "The R8 Plus is my go-to massage therapist. It is a cost-effective, easy way to recover as a busy mom. I take it everywhere with me.". Gwen J., Olympic Champion
- 2. On targeting hard-to-reach muscles: "The classic R8 is amazing for rolling tight adductors and IT bands. I use it every day!". Molly H., Multiple Record Holder Runner
- 3. On what it actually does to recovery: "I have a genuine love/hate relationship with my R8 roller. Since being introduced to it, my recovery has never been the same.". Christian T., 2x Olympic Gold Medalist
Products Shown
- R8 Plus Deep Tissue Massage Tool. The one Gwen takes everywhere
- R8 Deep Tissue Massage Tool. The daily driver Molly swears by
- R1 Percussion. Targeted relief for every muscle group
7
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INBOX MODULE
Subject Line: ROLL10 gone in 48 hours
Preview Text: After that, the $10 off is gone for good
HERO MODULE
Hero Approach: Direct
H1: Last Call
Subhead: Code ROLL10 gone in 48 hours
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
Code ROLL10 expires in 48 hours. No extensions, no re-issue.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Pick One Before It's Full Price
R8 Plus Deep Tissue Massage Tool Built-in spring mechanism for force you can feel without hitting the floor
R8 Deep Tissue Massage Tool The classic deep tissue tool athletes have trusted since 2011
ROLL Box Plus Bundle The full setup, one order, significant savings
Solace Slide Put recovery in your footwear, not just your routine
R3 Orthopedic Foot Roller Plantar tension gone, every evening
8
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Hey, just wanted to reach out before your welcome offer disappears.
Your code ROLL10 expires today. After that, I can't extend it.
I get it. Life gets busy. You meant to grab something and then the week got away from you. It happens to me too.
If you're still on the fence, I'm happy to help. Tell me where you're feeling it most after workouts, what your training looks like, or what you've tried before that didn't work. I'll point you in the right direction. Just hit reply.
If ROLL Recovery genuinely isn't for you, no pressure at all. I'd rather you make the right call than the quick one.
But if sore muscles, tight hips, or beat-up feet are slowing you down between sessions, this is worth a look before the code goes away.
Use ROLL10 at checkout for $10 off. It works until midnight tonight.
– Adriana
Co-Founder, ROLL Recovery
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.